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Sima Aktar
Jul 16, 2022
In Music Forum
Often when we join a new company, we are most b2b email list concerned about the company atmosphere, especially the collaboration between departments and teams. This is the biggest challenge for us to adapt to the position in the future or in the future. In the training stage, you need to obtain information through internal training to sort out the company's "North Star Index". What is the North Star Indicator? Does it have anything to do with my position? Why should you care about this? Today, I will share with you the relevant information about the North Star indicator. 02 What are the benefits? What are the benefits b2b email list of developing a North Star indicator for companies? What value can it bring to the business? First, let's take a look at the term North Star, which means that the direction does not change, always pointing north. As the name implies, the development direction of the company at a certain stage of the enterprise is fixed, and your department and other departments must go around this direction. That is to say, everyone's functional focus and good point are different, but the goal focus of common completion is the same. Feet vary in size, but need to be in step. Secondly, the company's general direction and goals are determined, so different levels of tasks will be divided into priority and secondary order. Usually, we are required to sort out the relevant SOPs in our operations. Once the North Star indicator is determined, it means that the advanced SOPs at the company's operational level have been formulated. That is to say, the target task will be issued in a process. The target has been set, and the distance is measud and divided.
Joining a new b2b email list company, please know your "North Star Indicator"?
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Sima Aktar
Jul 16, 2022
In Music Forum
If you decide to start a business or start a new email list business and build a SaaS business from 0 to 1, would you prefer to find a sales leader or a market leader? I believe that more than 95% of the CEOs in China will choose to find an excellent sales leader, but this answer may be wrong. Jason Lemkin, the godfather of the American SaaS industry, once pointed out that the market VP should appear earlier than the sales VP. Jason Lemkin's point is simple, a good marketing VP can bring a lot of benefits: Businesses can better manage customers by optimizing the funnel Improve sales efficiency . This article will start with the growth of start-up email list SaaS companies and share some interesting thoughts from Baichuan. 1. Carry on the performance and let the B2B marketing department say goodbye to the "vase" With the gradual increase of growth pressure, it is not difficult for us to feel that enterprises, especially B2B enterprises, have increasing expectations for the market department, but how important can the market department really be? The answer is that when business growth stalls, marketing leaders may be the first to get fired. According to Accenture's "Disruptive Growth Opportunities for Corporate Leaders", 40% of CEOs believe that CMOs are often the first to be held accountable when companies fail to meet growth goals. This is the exact opposite of the attitude of many B2B companies in China towards the marketing department: when people talk about performance, they often have little to do with the marketing department. Now, the marketing department not only needs to be linked to the business, but the department leader has also become the number one risk person - the first person to be killed by the company.
Should a newly founded email list SaaS company recruit market leaders or sales leaders first?
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Sima Aktar

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