Aug 03, 2022
In Music Forum
In the impression of the president, many text creators (including myself) are relatively introverted, and it takes a long time to organize their ideas. Video requires more outgoing, cheerful and friendly faces, and it can even be said to be more friendly to young people. In addition, for people who have long been accustomed to text creation, video production is also difficult. With the launch of Zhihu's automated tools, the production capacity of videos will increase, and it can also combat some people who cut off the excellent text content and transfer it to other video platforms. 03 Zhihu's business model 1. Be wary of commercialization vs. commercialization The early Zhihu was known for its professional answers, and readers had a hard time accepting the combination of answers and commercial content, and would say that b2b data such answers were "just rice". At that time, the respondents could only get a negligible income through limited channels such as "appreciation". This makes Zhihu's business monetization ability, which has been questioned by the outside world for a long time, although it has increasingly significant traffic. If a suitable profit model cannot be found, a commercial company cannot continue to operate. Fortunately, as the user base of Zhihu expands, more people have the opportunity to get rid of the identity of mere readers, become creators themselves, and experience the joy of being recognized by others. At this time, more people have learned to empathize. In the past year or two, especially after Zhihu completed its $450 million Series F financing in 2019, people have become accustomed to Zhihu’s strides toward commercialization, and Zhihu’s exploration has finally paid off, and they have begun to find a business route that suits them.