Jul 30, 2022
In Music Forum
Beginning on November 1, 2015, Google began a mobile-friendliness test that removed all mobile sites from a "mobile-friendly" ranking that shows app installs interstitial ads after clicking on a search result. Additionally, content that is not easily accessible from mobile search results pages may not be rated high. You need to make sure that the ads don't bother users in any way. Interstitial ads are best displayed between natural breaks. For example, interstitial ads can be displayed when users switch between articles. Image source: MarketingLand 2. Don't bother users No one likes to Latest Mailing Database be interrupted while reading something important or interesting! The same goes for advertising, especially when dealing with things like filling out forms. Therefore, you need to avoid placing interstitial ads between key user activities or interactions, such as filling out forms, subscribing to newsletters, or purchasing memberships. However, if the task is considered less important, but you want to show the ad there, you need to make sure the task is paused when the ad is shown to the user. When you integrate interstitials into your web app, be considerate so that they relate to the natural flow of the user journey. Overwhelming users, showing them too many ads or preventing them from using your site can result in a poor user experience, more unintentional ad clicks, and ultimately drive readers and advertisers away from the site. Remember, ads should never be the main focus of an app, so don't compromise on user experience in order to place interstitial ads in your app. Also, if your interstitial ads are optimized for video, some ads may have a 5-second delay before offering the option to close. Image credit: AdMob by Google Consistent with the directive, interstitials that do not allow videos have an immediate close option. The Google Mobile Ads SDK is starting to be more aggressively enforced with the following versions of the Google Mobile Ads SDK: 7.21 or later for iOS and 11.4 or later for Android.