Fair product and ask a fair price, but you must also be able to demonstrate this. So fact checking! Your story must be clearly visible, have a solid content and, above all, be understandable. No difficult words, but a clear explanation about the brand, the people behind it and of course the product. What exactly is sustainable about your company and your product? What does that fair price mean? Also don't forget to show the correct quality marks.
By being transparent, you create trust. Example social media post from Tony Chocolonely's with the story behind their : Facebook page Telemarketing list TonyChocolonely NL Tell a story If you are not the cheapest, you have to have the best story. Be inspired by Moyee Coffee. This company wants to change the production and trade of coffee beans and takes their customer along with it. How? Among other things, by sending their story with every order.
Fairchain principle of Moyee Coffee Source: Moyeecoffee Tip 3: Create that goodness factor Just like between people, the goodness factor is also important for brands. After all, consumers are more likely to buy a product from a company that they find reliable and sympathetic. The price tag is then less important. So as a brand you want to get that gun factor. If you've put your story down well, it's time to build a relationship with your customers. For example, send newsletters regularly, give your customer