There are different forms of Phone Number Database customer data. Ideally, you have one customer view in which all useful data from a customer comes back. If you strive for agile use of data for marketing, it must be available, usable, timely and easy Phone Number Database to deploy. Using data in a flexible, agile way means, among other things, the following. 1. More data that you want to unlock quickly and easily It is said that 90 percent of all data in the world was generated in the last 2 years.
All marketing data has a data Phone Number Database source, which is increasingly available externally. Think, for example, of contact Phone Number Database via new channels, social media and insight from large amounts of unstructured data (big data), which were previously impossible to use. For the marketer who stays close to home, unlocking Phone Number Database data is also a challenge. Our own (in-house) data and data sources continue to increase. Every time a separate action is taken that does not come from the current system, new data sources are created.
For example, consider a potential Phone Number Database customer who has visited an event. We would like to follow up (quickly), but then this data must first be unlocked! marketing_data_brain In addition, data from various (own) channels Phone Number Database comes within reach, such as website, e-mail, social, mobile, in-store, etc., which more and more marketers can use to monitor and collect. In this way we can learn more about the customer: Profile (who is it), Behavior (what does he buy and do) and Preferences what does he think and want.