Historical Trends and Current Environment
In Wang Shouzhi's History of Modern and Modern Design in the World, he described the development and evolution of modern design for more than 100 years. During the capitalist development period in the mid-19th century, with the rise of the Arts and Crafts movement, he advocated against excessive decoration and formalized design.
By the beginning of the 20th century, the establishment of the Bauhaus School of Design had formed the perfection of the achievements of the Dutch "Style School" and "Soviet Constructivism", and pushed modernism to the level of Dengfeng. The concept of modernism emphasizes the main function, and opposes excessive decoration and tends to be cold.
In the period of postmodernism, more emphasis is placed on people as the center, the unity of form and function, and the need and psychology of people.
The evolution of designism in different periods over the past 100 years is closely related to environmental convergence, history, economy, social and human needs, and the same is true for the evolution of Internet design.
In the development environment of the Internet society in the past few years, we are in a traditional Internet era, and we are still in the stage of improving product functions. When the functions are gradually improved, product homogeneity is becoming more and more serious.
Today, in the era of experience economy, everything is based on user needs, with product functions as the most important, and the pursuit of user experience efficiency. Many companies no longer only pay attention to the functions of products, but also pay more attention to the feeling of user experience and psychological feeling.
As a form of expression of values conveyed by experience design, the sense of ritual is realized by the user in the process of experience through the realization of product functions - interactive operation - the establishment of psychological changes in experience, forming the establishment of values, which is to bring users a higher level of enjoyment.
Types and performance of rituals
1. Social Rituals
In the ceremonies recorded in classical times, many refer to the order form of the ceremonies. Today rituals are characterized by a certain scale, an activity that brings groups into a specific situation through a language of behavior. For example: military b2b data parade ceremony, flag raising ceremony, blessing ceremony, wedding ceremony, etc. Different ceremonies have different meanings.
Military parade: solemn;
Blessing ceremony: expectation;
The ritual of marriage: sacred and pure.
2. Rituals in daily life
In daily life, the experience and feeling of life are conveyed by a small behavior, which can be called the sense of ritual in life, which is everywhere. The ritual sense of life turns the upcoming life into an exquisite life, which means that life is not just about survival, but some sense of ritual is needed to awaken the fun and enthusiasm in the heart.
We can change ourselves through such rituals, for example: opening the curtains in the morning is like a ritual to start a new day. The order of the ceremonies before and after the meal also reflects the attitude towards oneself and life.
In the movie "Breakfast at Tiffany's", Hepburn dressed up every day, came to Tiffany's window, and ate a cup of coffee and a piece of bread in such a sense of ceremony. It was like a feast for her, full of expectations and expectations for life. enthusiasm.
3. The sense of ceremony in the design
In the main use process of the product, some unnecessary actions are added to express important behaviors. Using these actions to express virtual content is the same carrier as roses representing love, increasing the psychological emotional changes of users.
For example, someone said, "I enjoy the process of opening the package. Once the unpacking is designed to be a ritual, the product will become special." The layers of the packaging and the order of the layers of opening convey a sense of value of weight.
The sense of ritual conveys the value of the product
A sense of ritual is an optional, but time-consuming behavior. When designing the sense of ritual, it is to let people get some psychological feelings through the sense of ritual. The sense of ritual is also the most direct way for people to obtain emotions in the heart. This feeling is the psychological effect given by the sense of ritual.
According to Maslow's theory of needs, ritual design is more to meet users' needs for respect and self-actualization .
1. Respect for presence
As in the social environment, users need their own identity to be recognized and respected. In the product experience, when users feel that their identity is valued, their stickiness to the use of the product will also increase. For example: the level setting of members, giving users the level of gold and silver with different identities.